Liquor, Beer, Wine & More

LIQUOR SALES Daily 6am – 9pm
BEER SALES Daily 6am – Midnight

Our liquor store aisles have more options than you would imagine in a store this size. We also stock an amazingly large selection of beer, micro-brews, hard ciders, and wine coolers – all ice cold and waiting for you.

You’ll quickly understand why we receive so many rave reviews about our selections. This is why many come from miles away to find their favorite brew and to see what’s new and unique.

Build Your Own Six Pack

Pick A Six Beer Deal

Grab a six pack holder hanging right in the cold beer aisle and fill it with your choices. Mix and match as you choose from our huge selection of bottled beers.

$9.99 per Six Pack of all $2.00 priced single beers.
If you have selected any priced more than $2.00, we will remove $2.01 from your total – it’s a great deal!

Perfect as a unique gift idea.

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The largest selection of beer in the Baraboo area! We are well known for our deep inventory of bottled beers which brings visitors from all over who know they’ll find that special brew they’ve been looking for right here.

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You will be surprised at all the choices you’ll find in our liquor area. Premium vodka, bourbon, gin, scotch, brandy, liquors, and more along with everything you’ll need to create a great cocktail.

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We offer wines in price ranges for every budget. From higher end wines and champagnes to current popular brands. We proudly carry many locally produced wines from Wisconsin vineyards – offering our local best.

Keg Ordering

Planning a special event or a casual get together?

Place your order with us a week before you need it. We’ll have it ready for you on the day you choose.

Use our Keg Order Form and let the party begin!

Wine Well Microchiller

Pierce’s Express Market features a Wine Well, which takes any bottle you select to ice cold serving temperature quickly.

While you finish shopping the bottle will swirl in the chilly whirlpool and you’re ready to go!

BWP Liquor Store Lake Delton

If you are visiting the Wisconsin Dells/Lake Delton area, we offer the same large variety of deep selections in our Lake Delton liquor store located right in the heart of Wisconsin’s vacationland.

If there’s something new you’d like to see added to our Grocery or Liquor stores, let us know.
We’re happy to bring in new products for our customers.